It’s the annual world-wide meeting for incentive travel, meetings and events and it just took took place in Frankfurt..Now, the results are in…Just how important is it?
An exit survey of just under 900 hosted buyers who attended IMEX in Frankfurt in May reveals that the show continues to attract a committed business audience. Overall, results and anecdotal feedback suggest that IMEX hosted buyers are strongly motivated to maximise use of the show’s online appointment system to meet their business goals with over 53,000 appointments scheduled before the start of the show.
In addition, buyers are attracted by the show’s diverse and topical professional education programme, multiple networking opportunities and social events. Over 50% of the hosted buyers attending had budgets in excess of US $500,000 annually, with almost 17% holding budgets of US $5 million and above.
When asked “how important is it for you and your business that you visit IMEX?” 99% rated the award-winning trade show between ‘important’ and ‘very important’, with 93% confirming they were ‘very’ or ‘completely’ satisfied with their experience. On the back of this positive reaction, 87% also declared themselves ‘likely to go to IMEX 2014’. Hosted buyers spent an average of 15 hours on the show floor and met with an average of 28 exhibiting companies; whilst a highly-energised 6.5% met 40 to 60 exhibitors over the three days http://www.imex-frankfurt.com/
